Tag Archives: nielsen

FROM X-RAYS TO MBAS: THE NEXT WAVE OF DIGITAL OPPORTUNITIES

From search engines to social networks, people around the globe mostly use electronic devices for three primary purposes: relationship building/maintaining, information gathering and entertainment viewing. In fact, more than six-in-10 global respondents in Nielsen’s Global Digital Landscape Survey say they currently use electronic devices to connect with family and friends (65%), get news (63%), listen to music (63%) and/or take pictures/videos (61%). But what does the future use of electronic devices look like, and where are the best opportunities for growth?

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