CAFFEINE FIX: NEW COFFEE BUYERS GROW THE CATEGORY BY $9.9M
From macchiatos to our beloved flat white, it is clear that coffee culture has well and truly established itself in New Zealand.
2.3million Kiwis are drinking it at least once a week – we hit our daily fix at cafes but we are also drinking the black beverage at home. In fact, coffee sales in supermarkets grew by $9.9million in the last year. Finding growth in a mature category like coffee is difficult, yet coffee has grown at 4.7%, well above total grocery growth (2.3%), and amounted to $218million in sales.