Starbucks Rewards High Spenders
Starbucks is trying to stoke your appetite.
The coffee chain on last Monday announced its loyalty program will now reward customers for each dollar they spend at Starbucks, a shift from the previous setup, which gave customers points for each visit. Instead of encouraging people to come in for one cup of Joe each morning, the company is now trying to train customers to spend more money per visit. It will also provide a way for Starbucks to award customers points for buying Starbucks-branded goods at grocery stores or through partnerships with other companies like Spotify and Lyft.