Monthly Archives: Νοέμβριος 2014

In the Know: Identifying Consumer Segments can help Nonprofits Reach Donors

Knowledge is power. While no two people are exactly alike, knowing certain characteristics—age, location, background, gender, income—can help organizations group consumers. For businesses, understanding consumer segments and tailoring communications to them can boost sales and garner shopper loyalty. But for-profit companies aren’t the only ones that can benefit from this type of information. While nonprofits…

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