Monthly Archives: Σεπτέμβριος 2013

Just do it?Consumer trust in advertising and willingness to take action

While trust in advertising can lend itself favorably to consumers’ goodwill toward a company, consumer willingness to take action as a result of exposure to a specific message is good proxy for how effective the advertising is. And, according to Nielsen’s Trust In Advertising report, trust and action often go hand in hand. The Nielsen…

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